Intel, which last week posted a sharp drop in quarterly earnings, is hoping the new brand will help stem its loss of market share to rival computer chip maker Advanced Micro Devices Inc. (NYSE:AMD - news), the report said.
Intel is counting on the new business brand to become a success similar to Centrino, the name it gave three years ago to a set of components that provide built-in wireless capability for notebook personal computers, the report said.
Officials at Intel could not immediately be reached for comment.
Update:
Intel on Monday introduced a new brand for business PCs dubbed vPro, which serves as a chip platform much like Intel's Centrino for mobile computers and Viiv for entertainment systems. vPro brings to the table the second generation of Intel Active Management Technology (AMT) and built-in virtualization.
AMT is designed to ease management of workstations for businesses, offering the ability to diagnose and repair PCs, even if the operating system has crashed or hardware has failed. Administrators could also use AMT to isolate systems infected with spyware or viruses.
“This technology significantly advances desktop PCs and will quite simply offer businesses security and manageability like never before – all on one of the most powerful and energy-efficient PCs in the market," said Intel vice president William A. Swope in prepared remarks.
vPro will be powered by an Intel Core dual-core "Conroe" processor, and contain integrated graphics that the company says will be cable of running Windows Vista's new user interface. PCs with the vPro branding will ship widely in the third quarter, with vPro notebook systems expected next year.
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