The producer of the canned pork product Spam has lost a bid to claim the word as a trademark for unsolicited e-mails. EU trademark officials rejected Hormel Foods Corp.'s appeal, dealing the company another setback in its struggle to prevent software companies from using the word 'spam' in their products, a practice it argued was diluting its brand name. The European Office of Trade Marks and Designs, noting that the vast majority of the hits yielded by a Google search for the word made no reference to the food, said that 'the most evident meaning of the term SPAM for the consumers ... will certainly be unsolicited, usually commercial e-mail, rather than a designation for canned spicy ham.
Microsoft Corp. co-founder Bill Gates on Tuesday announced a cross-platform gaming service that integrates games played on cell phones, Xbox 360 consoles and the upcoming Windows Vista operating system. The "Live Anywhere" service will be available as part of Windows Vista, Microsoft's next-generation PC operating system. The consumer version is scheduled for release early next year. "It means that you have one online community," Gates said in a news conference. "This platform can really unleash developers to do amazing new things." The system would extend the company's existing Xbox Live service for the Xbox 360 console into millions of Internet-enabled PCs and cellular phones. No pricing information on the new service was announced. In recent months, Microsoft has been pushing a number of online services that it hopes will boost revenue as markets for its traditional software become increasingly saturated. The company expects to make money off s...
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